National Mark of MALAYSIAN BRAND

Quality • Excellence • Distinction
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Message from CEO

 
In today’s fiercely competitive business landscape, the power of effective branding is crucial for ensuring not just survival, but sustained profitability and long-term success. Recognising this, the National Mark of MALAYSIAN BRAND was strategically developed as a cornerstone initiative to empower Malaysian MSME manufacturers and service providers through robust and credible branding.
 
This prestigious certification, led by SME Corporation Malaysia in collaboration with SIRIM QAS International Sdn. Bhd., is more than a mark of excellence — it is a testament to a brand’s commitment to the highest standards of quality and performance. Brands that achieve this certification demonstrate their dedication to maintaining rigorous standards, setting themselves apart in both local and global markets.
 
The National Mark of MALAYSIAN BRAND serves as a compelling endorsement, offering businesses a critical edge in the marketplace. By displaying this mark, brands not only gain recognition and trust from stakeholders — including customers, suppliers, and employees — but also solidify their position as leaders in quality and excellence.
 
This initiative is not just about certification it is about opening doors to greater business opportunities and ensuring that Malaysian brands stand tall on the global stage. With the National Mark of MALAYSIAN BRAND, your business can confidently navigate the challenges of the global market, armed with a brand that symbolises the best of what Malaysia has to offer.

Explore how the National Mark of MALAYSIAN BRAND can empower your brand to thrive in today’s competitive environment.
 
SINCE 2009
 
 

About the Programme

The National Mark of MALAYSIAN BRAND certification programme, developed by SME Corp. Malaysia in collaboration with SIRIM QAS International Sdn. Bhd., is dedicated to elevating Malaysian brands to meet global quality standards. By adhering to rigorous criteria, participating organisations earn the prestigious right to display this mark on their products and communications, symbolising excellence, quality, and government endorsement.
 
This initiative not only strengthens brand equity but also enhances competitiveness in international markets. Launched in 2009, the program provides additional benefits, including trade promotions and expert assistance, further driving the growth and recognition of Malaysian brands on the global stage.

Rationale Behind The Mark

 
The emblem or mark that represents the National Mark of MALAYSIAN BRAND is depicted in the form of a circular seal to communicate that the mark represents a ‘certification’ or ‘endorsement’ for the brand that it is associated with.

Rationale
 Behind The Mark

 
The emblem or mark that represents the National Mark of MALAYSIAN BRAND is depicted in the
form of a circular seal to communicate that the mark represents a ‘certification’ or ‘endorsement’ for
the brand that it is associated with.

Rationale Behind The Mark

 
The emblem or mark that represents the National Mark of MALAYSIAN BRAND is depicted in the form of a circular seal to communicate that the mark represents a ‘certification’ or ‘endorsement’ for the brand that it is associated with.
The mark contains a series of several rings – each contain separate information and have a role to play in communicating the essence of the mark and what it stands for. The outer ring appears in red and has a toothed edge, similar to the seals that are used in contracts and official documents. This provides a sense of authority in the endorsement that the mark offers.
In the background behind the graphic representation of the national flower are a number of shapes in a lighter tone. It serves to provide the mark with a sense of depth and texture and symbolizes the large variety of products and services that are endorsed by the National Mark of MALAYSIAN BRAND.
On the next ring, the words ‘MALAYSIAN BRAND’ appears in bold, in a large stylized font and on a white background to make it easy to read. This clearly communicates the name of the mark. Also on this ring appear the words ’Quality’, ’Excellence’ and ’Distinction’ – being the three main elements found in any product or service that the mark is endorsing.
In its entirety, the combination of graphic elements and colours represent a distinctly Malaysian mark that is international in standard and global in appeal. It is specifically designed to stand out, yet compliment any packaging or marketing communications.
Within the innermost ring, appears an abstract graphic representation of the Malaysian National flower: the ’Bunga Raya’ or Hibiscus. Stylized graphic lines shape the petals and stamen of the flower. These lines also form the letters ’M’, ’S’, ’I’ and ’A’. These letters spell out ’Msia’, which is a popular abbreviation for ’Malaysia’.

Message from the CEO

In today’s fiercely competitive business landscape, the power of effective branding is crucial for ensuring not just survival, but sustained profitability and long-term success. Recognising this, the National Mark of MALAYSIAN BRAND was strategically developed as a cornerstone initiative to empower Malaysian MSME manufacturers and service providers through robust and credible branding.

This prestigious certification, led by SME Corporation Malaysia in collaboration with SIRIM QAS International Sdn. Bhd., is more than a mark of excellence — it is a testament to a brand’s commitment to the highest standards of quality and performance. Brands that achieve this certification demonstrate their dedication to maintaining rigorous standards, setting themselves apart in both local and global markets.

The National Mark of MALAYSIAN BRAND serves as a compelling endorsement, offering businesses a critical edge in the marketplace. By displaying this mark, brands not only gain recognition and trust from stakeholders — including customers, suppliers, and employees — but also solidify their position as leaders in quality and excellence.

This initiative is not just about certification; it is about opening doors to greater business opportunities and ensuring that Malaysian brands stand tall on the global stage. With the National Mark of MALAYSIAN BRAND, your business can confidently navigate the challenges of the global market, armed with a brand that symbolises the best of what Malaysia has to offer.

Explore how the National Mark of MALAYSIAN BRAND can empower your brand to thrive in today’s competitive environment.
 
 

Benefits of Certification

 

The Malaysian Brand serves as your unique passport to global recognition, showcasing Malaysian products and services to a worldwide audience and creating brand awareness that extends far beyond our local shores.

 

With its rigorous and highest quality standards, the Malaysian Brand empowers Malaysian companies to meet international requirements, thereby opening gateways to a broader market presence. This initiative builds trust and transforms perceptions, elevating Malaysian products and services to new heights. Furthermore, recipients of the Malaysian Brand will also enjoy:

NMMB helps businesses access local and international trade promotions and government-backed advertising programmes. It reduces costs, simplifies the application process, and boosts participation in subsidized initiatives, driving growth and expanding market reach while maximizing ROI.

NMMB provides businesses with exclusive invitations to specialised training programmes organised by SME Corp. Malaysia and its partners. These programmes offer valuable skills development, business insights, and industry knowledge, helping companies enhance their capabilities and stay competitive in the market.

The NMMB programme is featured in exclusive media coverage, boosting the visibility and reputation of its recipients. Being a part of this prestigious programme enhances your business’s credibility, helping you gain popularity and attract attention from potential customers and partners

Programme Partners

SME Corp. Malaysia

SME Corporation Malaysia (SME Corp) was established under the Small Medium Enterprises Act 1995 (ACT593) and was formerly known as the Small Medium Industries Development Corporation (SMIDEC). It serves as the primary agency responsible for formulating policies and strategies for SMEs, coordinating programs across related Ministries and Agencies, and providing advisory services and information to SMEs in Malaysia. SME Corp’s vision is to be the premier organization for the development of progressive SMEs, enhancing wealth creation and social well-being. Its mission is to promote the development of competitive, innovative, and resilient SMEs through effective coordination and business support. Key functions include coordinating SME policies and programs, providing advisory services, managing data and information dissemination, and serving as the Secretariat to the National SME Development Council (NSDC).

SIRIM QAS International Sdn. Bhd.

SIRIM QAS International Sdn. Bhd. is Malaysia’s foremost certification, inspection, and testing body, with a legacy of over three decades in the industry. Established as a subsidiary of SIRIM Group in 1997, it has become the preferred choice for local and international customers seeking certification, inspection, and testing services. Their certification scheme, recognized globally through partnerships like the International Certification Network (IQNet), enables companies to demonstrate compliance with international standards, facilitating market access and adding value to products and services. Customers benefit from one-stop solutions, market acceptance, and access to over 37 countries via IQNet. Accredited by prominent bodies such as STANDARDS MALAYSIA and UKAS, SIRIM QAS International ensures competency, impartiality, and credibility in conformity assessment, prioritizing consumer and environmental safety.

Programme Partners

SIRIM QAS International Sdn. Bhd.

SIRIM QAS International Sdn. Bhd. is Malaysia’s foremost certification, inspection, and testing body, with a legacy of over three decades in the industry. Established as a subsidiary of SIRIM Group in 1997, it has become the preferred choice for local and international customers seeking certification, inspection, and testing services. Their certification scheme, recognized globally through partnerships like the International Certification Network (IQNet), enables companies to demonstrate compliance with international standards, facilitating market access and adding value to products and services.

Customers benefit from one-stop solutions, market acceptance, and access to over 37 countries via IQNet. Accredited by prominent bodies such as STANDARDS MALAYSIA and UKAS, SIRIM QAS International ensures competency, impartiality, and credibility in conformity assessment, prioritising consumer and environmental safety.

SME Corp. Malaysia

SME Corporation Malaysia (SME Corp. Malaysia) is the central coordinating agency under the Ministry of Entrepreneur and Cooperatives Development (MECD), responsible for overseeing the implementation of development programmes for small and medium enterprises (SMEs) across various ministries and agencies. Established on 2 May 1996 as the Small and Medium Industries Development Corporation (SMIDEC), its mission has evolved to include providing research, data dissemination, and business advisory services to support SMEs and entrepreneurs throughout the country. In 2004, the National SME Development Council (NSDC) was formed to ensure coordinated SME development, which led to SMIDEC being rebranded as SME Corp. Malaysia in 2009, and subsequently, the NSDC was renamed the National Entrepreneur and SME Development Council (NESDC) in 2019.

Today, SME Corp. Malaysia serves as the primary resource for information and advisory services, operating through its SME Hub in Kuala Lumpur and 12 state offices nationwide. The agency implements various initiatives to support SME development, while also monitoring and evaluating the effectiveness of programmes across multiple levels of government. This ensures that SMEs are empowered with the resources, partnerships, and strategies necessary for sustainable growth and competitiveness in the global market.

International Registration

The MALAYSIAN BRAND trademark is currently registered in the following countries:

  • Commonwealth of Australia
  • Brunei Darussalam
  • Georgia
  • Hungary
  • Republic of Indonesia
  • Italian Republic
  • New Zealand
  • Republic of the Philippines
  • Republic of Türkiye
  • United Kingdom of Great Britain and Northern Ireland

The trademark is also on track for registration in several key markets, including:

  • Kingdom of Cambodia
  • Canada
  • Federal Republic of Germany
  • Republic of India
  • United Mexican States
  • Russian Federation
  • Republic of Singapore
  • United States of America
  • Socialist Republic of Vietnam
This extensive registration is vital as it ensures that the MALAYSIAN BRAND trademark is protected under intellectual property (IP) laws across various jurisdictions. This protection helps prevent unauthorised use or imitation of the trademark, safeguarding the integrity and reputation of Malaysian brands. By securing IP rights in multiple countries, including these significant markets, Malaysian businesses can confidently enter international markets, knowing that their unique identity and innovations are legally protected. This not only enhances consumer trust but also encourages investment and growth in the Malaysian brand landscape.

Reasons for prioritising
registration in these
countries

Strengthening Malaysian Brand Integrity:

Protecting the trademark safeguards the reputation and integrity of Malaysian brands, reinforcing their credibility and value in both domestic and international markets.

Global Protection Across Key Markets:

The trademark is registered in multiple countries providing protection under intellectual property laws in diverse and significant markets worldwide.

Coverage in ASEAN and EU’s Top Export Countries:

The trademark is registered in key ASEAN and EU countries, which are among Malaysia’s top export markets. This ensures that Malaysian products are protected in regions critical to trade and economic growth.

Prevention of Unauthorised Use:

Registration across various jurisdictions prevents unauthorised use or imitation of the NMMB trademark, ensuring that Malaysian brands maintain their unique identity and avoid brand dilution.

Encouraging Investment and Growth:

Trademark protection fosters trust among consumers and potential investors, driving further investment and growth in the Malaysian brand ecosystem. It also promotes global recognition and expansion of Malaysian products.

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